Evaluation of marginal marketing on sturgeon fish in Iran

Document Type : Research Paper

Authors

1 MSc. Department of Fisheries, Faculty of Natural Resources, University of Tehran, Karaj, Iran

2 Associate Professor, Iranian fisheries research institute, Tehran, Iran

3 Assistant Prof. Department of Fisheries, Faculty of Natural Resources, University of Tehran, Karaj, Iran

4 Assistant Professor, Jehad-e Daneshgahi, University of Amir Kabir, Tehran, Iran

5 MS.c. of Business Management, Payame Noor University, Karaj Branch, Iran

Abstract

Sturgeon is one of the most valuable fish species which are considered living fossils due to their long history. Sturgeon fish is cultured as an essential component of aquaculture as a lucrative industry for export. In this study, questionnaires were used and distributed among 20 aquaculture farms, 20 wholesalers and 20 retailers in Guilan, Mazandaran, Tehran, Qom, Tehran, Khuzestan, Yazd, Iran provinces from 2008 to 2010 to collect information. In this study, patterns surcharge (Mark - Up) used. Amortization of capital and their relation to food quality and cost as the primary factors affecting the cost and profits are growing sturgeon meat. Producer’s share of the final price of the product is very low and about 42.5 percent. The results showed that the margins in this market compared to the price of producing high figure (P <0.05) and the retail margin is greater than the marginal wholesale. Manufacturer's share of the final price is low. There is also no clear path through a lot of marketing, marketing is an important factor in increasing margins. Most appropriate solutions include comprehensive support for producers and consumers through organized markets, brokers and dealers in the province are creating modern markets.

Keywords

Main Subjects

References

Ashrafi, M., Sadrolashrafi, M., Karbasi, A., 2006. Marginal marketing of grape and raisin in Iran. Iranian Journal of Trade Studies 35, 213-237.
Baradaran-Tahori, H., 2011. Evaluation and rearing of sturgeon. Iranian Fisheries Organization Report. 150 p (Persian)
Ebrahimi, A., 1994. Management of Marketing. SAMT publication, Tehran. 242 p (Persian)
Khaledi, M., Shokat-Fadaei, M., Nekofar, F., 2011. Market efficiency of poultry meat in Iran. Journal of Agricultural Economics and Development 4, 448-455.
Iranian Fisheries Organization Statistical Year Book, 1987. 60p.
Mehdipoure, A., Sadrolashrafi, M., Karbasi, A., 2004. Evaluation potato crop in the Iranian market. Journal of Agricultural Sciences and Technology 3, 121-131.
Moghaddasi, R., Asadzadeh, M., Kazemnejad, M., 2012. Marketing margins of tomatoes in Khuzestan province. Journal of Agricultural Extension and Education 2, 44-54.
Nekoei, A., Rafati, M., Bakhshodeh, M., 2010. Market structure and marketing of roses in Isfahan,  Journal of Agricultural Economics and Development 2 (2), 134-146.
Paseban, F., 2011. Analysis of market structure and comparative advantage in export of grapes and apples in Iran and the rest of the world (1990-2008). Economic research review 11, 184-155.
 
Thakur, D.S., 1992. Food gain marketing efficiency: A case study of Gujarat. Indian Journal of Agricultural 43, 465-471. 
Tzankiva, Z., 2007. US Farmed sturgeon seafood. Seafood watches seafood report. Monterey Bay Aquarium, Monterery Bay, CA. 45 p.
Wholgenant, M.K., Mullen, J.D. 2009. Modeling the farm-retail price spared for Beef. Journal of Agricultural Economics. 12, 119-125.
Waugh, F.V., 1964. Demand and analysis: some example from agriculture. Washington, D.C, USDA. Tech Bull, 1316
Wollen  G.H., Turner, G., 1970. The cost of food marketing.  Journal of Agriculture Economics  21,63-83.

Files

Share

How to cite

Statistics